With Watches & Wonders 2025 fast approaching the watch community is buzzing with speculation about Rolex latest innovations. Given their track record of blending heritage with modern engineering this years event is expected to introduce highly sought after timepieces. Based on past trends, anniversary milestones and market insights we explore what collectors might expect from the worlds most prestigious watch brand.
Rolex’s Shift Towards Limited and Unique Releases
Recent years have seen Rolex move away from long term production runs, instead embracing more exclusive, short lived releases. The Celebration Dial Oyster Perpetual and the White Gold Daytona Le Mans were both discontinued within an unusually short period, reinforcing a new strategy… exclusivity fuels demand.
This shift has made Rolex models even more lucrative in the secondary market. At Kettle Club we have witnessed watches like the 124300 Celebration Oyster Perpetual 41mm become increasingly rare with resale values far exceeding retail.
Key Takeaways for Collectors
• Short production cycles create immediate investment opportunities.
• Secondary market prices surge after discontinuation.
• Collectors should secure in demand models early to avoid premium markups.
70 Years of the GMT Master Special Anniversary Editions?
One of the most significant milestones in 2025 is the 70th anniversary of the GMT Master. Rolex has a tradition of celebrating anniversaries with commemorative releases, such as the Platinum Daytona (50th Anniversary, 2013) and the Sea Dweller (50th Anniversary, 2017).
Predicted Models
• Platinum GMT Master II “Blueberry” (Ref. 126716)
• First ever platinum GMT-Master.
• Signature ice-blue dial, commonly associated with Rolex platinum watches.
• Bicolor blue bezel (light and dark blue) inspired by the classic “Blueberry” GMT.
• Possible Jubilee or Oyster bracelet variations.
Collector Insight
Platinum anniversary models historically appreciate rapidly. If Rolex launches a platinum GMT Master II, expect it to command premium resale values and limited availability.
Kettle Club Connection
We’ve previously stocked the 126710BLRO GMT-Master II Pepsi, an example of a GMT model that became an instant classic.
Will they Bring Back the Coke GMT Master II?
Collectors have long speculated about the return of the black and red “Coke” bezel GMT Master II, last seen in the reference 16710 from the early 2000s. Rolex revived the “Pepsi” and “Batman” models in recent years, making 2025 a logical time for the “Coke” bezels comeback.
Predicted Model
White Gold GMT-Master II “Coke” (Ref. 126719NRRO)
Red and black ceramic bezel, reviving the classic “Coke” color scheme.
40mm case with Calibre 3285 movement.
White gold construction instead of stainless steel.
Collector Insight
Past GMT-Master variants have demonstrated strong value retention, especially in precious metals. If Rolex opts for a white gold version it will likely be an ultra limited high value collectors piece.
Expansion of Stone Dial Variants in Day Date and Perpetual 1908
The rise in demand for stone dials suggests Rolex could expand this offering in 2025. Historically, Rolex has used lapis lazuli, malachite, and meteorite dials in the Day-Date, Daytona, and Datejust lines.
Predicted Models
Perpetual 1908 with Malachite or Lapis Lazuli dials.
Day-Date and Datejust featuring exotic stone dials.
Potential Meteorite dial GMT-Master II in celebration of its 70th anniversary.
Collector Insight
Stone dial Rolex watches have consistently been among the most collectible models, with resale prices often exceeding expectations.
Kettle Club Connection
Watches with distinctive dials, such as the 116500LN Black Daytona, often command high interest among enthusiasts.
A More Wearable Rolex Submariner?
The trend towards smaller, unisex watches has led to speculation that Rolex could introduce a downsized Submariner. Given Tudors success with the Black Bay 54 (37mm), Rolex may follow suit.
Predicted Features
A 37mm Submariner variant catering to both men and women.
Reduced water resistance (200m instead of 300m) for a thinner profile.
Potential Rolesor (steel and gold) options for a dressier look.
Possibly introduced with an Oysterflex rubber strap for versatility.
Collector Insight
Smaller professional watches have seen increased demand. A downsized Submariner could become one of Rolex’s most sought after models, particularly among those looking for a more refined dive watch.
Kettle Club Connection
We have stocked highly desirable Submariner references, including the 126610LN Black Submariner 41mm. A smaller edition would likely be another major success.
How Collectors Can Prepare for Rolex 2025 Releases
1. Follow Industry News Closely
Rolex rarely announces major changes in advance. Trusted sources like Kettle Club, Monochrome, and Worn & Wound provide early insights.
2. Join Waitlists Early
With high demand and limited production, registering interest with an authorised dealer as early as possible is crucial.
3. Consider Pre Owned Investments
Past Rolex discontinuations have led to significant price increases.
Examples: The Hulk Submariner (discontinued in 2020), the Batman GMT (reintroduced in a Jubilee bracelet).
Collectors who invested early in these models saw huge returns.
4. Be Ready to Act on Release Day
Limited availability means new models sell out instantly. Those who secure pieces at retail avoid the premium markups seen in the secondary market.
Final Thoughts… What to Expect at Watches & Wonders 2025
Each year Rolex brings surprises to Watches & Wonders, with recent years showcasing a mix of heritage reissues and unexpected bold designs.
Key Takeaways
A 70th Anniversary GMT-Master II is highly likely.
Stone dial expansions could reinforce their premium aesthetic.
A 37mm Submariner would align with industry trends toward smaller watches.
The return of the “Coke” bezel in white gold remains a strong possibility.
At Kettle Club, we specialise in sourcing rare and discontinued Rolex models, ensuring collectors have access to the most sought-after pieces.
Are you looking to invest ahead of Watches & Wonders 2025? Browse our latest collection today.
Kettle Club Exclusive Stock & Investment Opportunities
126334 Mint Green Datejust 41mm – A fresh, modern alternative to the Celebration Dial.
126710BLRO Pepsi GMT-Master II – One of the most in-demand Rolex models today.
116400GV Blue Milgauss 40mm – A bold, colourful Rolex with scientific heritage.
Need advice on Rolex investments? Contact our team today!
