Rumours are circulating in the watch community that Rolex has quietly discontinued the Oyster Perpetual Celebration Dial, which is one of its most unconventional and vibrant models. According to trusted sources such as Worn and Wound and Esquire, the model is no longer in production. Rolex has not officially confirmed the discontinuation as of yet though…
If these reports are accurate, this marks yet another instance of Rolex retiring a high profile release early, similar to its decision with the white gold Daytona Le Mans, which was discontinued in less than a year.
While collectors continue to speculate on Rolex’s motivations, demand for the Celebration Dial has already surged on the secondary market.
A Bold and Controversial Rolex Release
First launched in 2023, the Rolex Celebration Dial was a radical departure from the brand’s traditional designs. The model featured a lacquered turquoise base covered with 51 multi coloured bubbles, in shades of pink, blue, yellow, red, and green.
While some enthusiasts praised it as a fun and modern take on the Rolex Oyster Perpetual, others saw it as a break from Rolex’s conservative heritage.
“Trendy and frivolous,” said one collector.
“A little bit of a sacrilege,” remarked another.
Despite the divided opinions, the Celebration Dial quickly gained traction, particularly among celebrities and high profile collectors. It was spotted on Tom Holland, Kendrick Lamar, Lionel Messi, Tom Brady, and more, further fuelling the hype.
The watch was available in three sizes, with original retail prices as follows:
- 31mm – £4,150
- 36mm – £4,500
- 41mm – £4,850
Shortly after its release, prices on the secondary market doubled, and today, some variations are selling for three times their retail price.
With increasing reports of its discontinuation, prices are expected to rise even further.
Is the Rolex Celebration Dial Officially Discontinued?
Despite strong industry reports, Rolex has not made an official announcement confirming the discontinuation of the Celebration Dial. This lack of transparency is typical of Rolex, which rarely makes public statements about production changes.
A similar situation unfolded with the Rolex Daytona Le Mans 100th Anniversary Edition in white gold. Released in 2023 to celebrate the centenary of the 24 Hours of Le Mans race, it was quietly discontinued in April 2024—less than a year later. Rolex replaced it with a yellow gold version, effectively confirming its short production run.
Collectors are now speculating that Rolex may be following the same strategy with the Celebration Dial—creating a highly desirable, limited production piece rather than keeping it in the long term lineup.
Why Would Rolex Discontinue the Celebration Dial?
Several factors could have influenced Rolex’s decision to remove the Celebration Dial from production:
1. Rolex’s Shift Towards Limited Edition and Short Production Runs
In recent years, Rolex has experimented with shorter production cycles for unique models. Watches such as:
- The white gold Daytona Le Mans
- The yellow gold Deepsea
- Now, potentially, the Celebration Dial
… all follow a pattern of highly desirable, short lived releases.
By limiting production, Rolex ensures these watches remain rare and sought after, increasing their long lerm value on the secondary market.
Luxury watch consultant Andrew Morgan supports this theory, stating:
“The time for Celebration is OVER! It’s time to move on. This is indicative of Rolex’s strategy towards desirable, limited edition pieces that keep collectors engaged.”
This controlled scarcity helps Rolex maintain its status as one of the most prestigious watch brands in the world.
2. Rolex’s Traditionalist Reputation
Rolex has always been known for its classic, understated designs. While the Celebration Dial was a fun and unexpected departure, it may not have fit Rolex’s long-term vision.
The fact that it was released alongside the Rolex Day Date Jigsaw Puzzle Dial, featuring:
- A rainbow coloured dial motif
- Emoji filled date windows
- A day display featuring words like “Happy” and “Love”
… suggests that Rolex was experimenting with more playful designs in 2023.
However, this may have been a short term venture, with Rolex now returning to its traditional, timeless aesthetic.
3. Rolex’s Focus on Investment Value
Rolex has long been regarded as one of the most stable luxury watch investments. The brand closely controls supply and demand to ensure that its watches appreciate over time.
The Celebration Dial was one of the most hyped Rolex releases of 2023, and its value in the pre owned market was already increasing significantly.
By discontinuing it now, Rolex is:
✅ Increasing its rarity
✅ Strengthening its appeal as a collector’s item
✅ Guaranteeing its long term investment value
What This Means for Rolex Collectors
If Rolex has truly discontinued the Celebration Dial, we could see a repeat of previous models that soared in value after being retired, such as:
- The Hulk Submariner (discontinued in 2020) – Now commands high premiums
- The Batman GMT Master II (discontinued in 2019, later reintroduced) – Became even more desirable
- The White Gold Daytona Le Mans (discontinued in under a year) – Prices surged immediately
Collectors who already own a Celebration Dial may want to hold onto it, as its value is likely to increase significantly.
Those looking to buy should act sooner rather than later, before prices climb further.
Rolex Celebration Dial at Kettle Club
While the Rolex Celebration Dial may no longer be in production, Kettle Club has previously stocked this sought after model, including the Rolex 124300 Celebration Oyster Perpetual 41mm 2025.
As a specialist in authentic pre owned Rolex watches, Kettle Club continues to source highly desirable models, ensuring collectors can still acquire these rare timepieces.
For those seeking similar Rolex models with a bold, contemporary aesthetic, we recommend:
✅ Rolex 126334 Mint Green Datejust 41mm – A fresh, elegant alternative to the Celebration Dial
✅ Rolex 116400GV Blue Milgauss 40mm – A striking, colourful Rolex with scientific heritage
✅ Rolex 126710BLRO Pepsi GMT Master II – A vibrant, highly collectible classic
Final Thoughts: Is Now the Time to Buy?
Given Rolex’s pattern of short run releases, it is highly unlikely that the Celebration Dial will ever return.
If these discontinuation reports are accurate, prices will only continue to climb, making now the ideal time to invest.
At Kettle Club, we specialise in sourcing rare and discontinued Rolex models. If you are looking to secure an investment worthy timepiece, browse our collection today.