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Last week marked the highly anticipated launch of the Tag Heuer x Kith Formula 1 Limited Edition Watch, a revival that has captured the attention of watch enthusiasts worldwide. To dive deeper into the backstory of this exciting collaboration between Tag Heuer and the iconic US lifestyle brand Kith, as discussed in Kettle Club’s exclusive weekly watch newsletter. Subscribe today to stay informed!

Originally introduced between 1986 and 1990, the colourful, entry-level quartz Formula 1 watch became a symbol of youthful vibrancy and innovation. Responding to persistent fan demand and nostalgia, Tag Heuer reissued this beloved model in a limited edition series, now enhanced with modern updates while preserving its classic appeal.

The collection, named Tag Heuer Formula 1 | Kith, was officially released in ten unique versions on May 3rd, coinciding with the excitement of the Miami Grand Prix. Each model, priced at £1,350, showcases a blend of retro charm and contemporary sophistication.

Highlighting the Collection:

  • Eggshell Dial with Stripes: A stainless steel case with a tri-color bezel, this watch is a shared exclusive between Tag Heuer and Kith stores, limited to 1,350 pieces.
  • Black Dial with Blue Accents: Featuring a black PVD case with a blue bezel on a matching rubber strap, this model is exclusive to Tag Heuer stores and limited to 825 pieces.
  • Green Striped Black Dial: With a striking green rubber strap and matching bezel, available only at Tag Heuer stores, this edition is also capped at 825 pieces.
  • Kith Exclusive Designs: From bold pink and yellow dials to the more subdued beige and red, each set in arnite cases, these watches are limited to 250 pieces per color and are available exclusively at Kith.

The initiative to bring back the Formula 1 series was driven by Kith’s founder, Ronnie Fieg, a passionate collector of the original watches. This collaboration celebrates the shared histories and pioneering spirit of both brands, tapping into the nostalgia for the vibrant watch culture of the 1980s and 1990s.

True to the original’s specifications, each watch measures 35mm in diameter and is water-resistant up to 200 meters. The new editions upgrade from the original plastic components to sapphire crystal and high-quality rubber straps, enhancing both the look and durability.

   

Kith has also introduced unique design touches, such as the ‘Just Us Limited Edition’ inscription above the 6 o’clock position and a custom ‘Kith Heuer’ logo on the dial and strap. These elements signify the first time Tag Heuer has allowed its watches to be customised in such a personalised way.

The global release followed the pre-launch event in Miami, making these watches available to a broader audience eager to own a piece of this limited edition collection. As expected, the watches have quickly become coveted items among collectors and fashion enthusiasts alike.

Visit Kith and Tag Heuer stores to experience the craftsmanship and unique design of the Tag Heuer Formula 1 | Kith collection. With their limited availability, these watches offer a rare opportunity to own a piece of watchmaking history blended with modern style. Don’t miss out on adding this iconic collaboration to your collection!