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At Kettle Club we understand that not everyone can buy every luxury watch that catches their eye, but dreaming doesn’t cost a thing. Like admiring a Ferrari or a Leica, luxury watches evoke a sense of wonder and aspiration. They represent craftsmanship, legacy, and indulgence.

This guide explores what could be the ultimate three-watch dream collection, plus a few honorable mentions to inspire your journey. Whether you’re curating your dream collection or starting one, these watches highlight the best in design, innovation, and timeless style.


Rolex Cosmograph Daytona 116509: Iconic and Elegant

Estimated Price: Starting around £35,000 pre-owned (white gold variant)

The Rolex Daytona is famous for its racing heritage and luxurious appeal. The 116509 model, crafted in solid 18k white gold, is more than just a chronograph. At first glance, its monochromatic look feels understated, but closer inspection reveals a sunburst dial with subtle red accents on the subdials. It’s a perfect mix of sporty and refined.

Why It’s Perfect for a Dream Collection

The Daytona 116509 works in any setting, from casual outings to formal events. Its rarity and precious metal construction make it exclusive. The Daytona’s consistent rise in value also makes it a solid investment as well as a statement piece.

Price Trends:

Models in precious metals have shown steady growth on the second-hand market. White gold versions have risen in price by 10% to 20% over the last decade due to demand and limited availability.

Alternative Option:

For something more affordable, consider the steel Rolex Daytona 116500LN, priced around £25,000 pre-owned. It combines classic style with good investment potential.


IWC Portuguese Perpetual Calendar IW503203: A Technical Masterpiece

Estimated Price: Starting around £30,000 pre-owned

The perpetual calendar is one of the most impressive watch complications, and IWC delivers it beautifully with the Portuguese Perpetual Calendar. It tracks everything from days to leap years and doesn’t need manual adjustment for over 100 years. Its moonphase display is accurate to within a day every 577 years, proving its technical brilliance.

Why It’s Perfect for a Dream Collection

This watch blends technical mastery with IWC’s signature Portuguese design. The clean dial makes it easy to read while still looking sophisticated. It’s practical, elegant, and ideal as the centerpiece of any collection.

Price Trends:

High-complication watches like this are niche but retain their value well. Limited production and the rising cost of Swiss watchmaking keep prices stable.

Alternative Option:

The IWC Portofino Moonphase, priced around £8,000, offers stunning moonphase functionality at a more affordable price point.


Rolex Day-Date 40mm 228238: The President’s Choice

Estimated Price: Starting around £45,000 for newer yellow gold models

Known as the “President’s Watch,” the Rolex Day-Date is a timeless symbol of success and elegance. The 40mm version offers modern proportions, and the ombre dial variation adds a contemporary touch to this iconic design.

Why It’s Perfect for a Dream Collection

Its combination of gold construction and timeless style ensures its place as a luxury icon. Perfect for formal occasions or when you want to make an impression.

Price Trends:

Yellow gold Day-Date models with unique dials like ombre or meteorite have seen steady growth. They remain a top choice for collectors.

Alternative Option:

The vintage Rolex Day-Date 1803, priced from £12,000 pre-owned, offers a more budget-friendly way to own this classic design.


A. Lange & Söhne Lange 1 191.028: The Ultimate Dress Watch

Estimated Price: Around £30,000 pre-owned

The Lange 1 is celebrated for its asymmetrical dial and outstanding craftsmanship. Its oversized date display and manual winding movement add to its charm. It’s a favorite among collectors looking for something beyond Swiss brands.

Why It’s Perfect for a Dream Collection

This watch reinvents the classic dress watch by blending tradition with modern design. The manual winding adds a personal touch, making it more than just a timepiece.

Price Trends:

A. Lange & Söhne watches hold value exceptionally well due to their limited production and incredible craftsmanship.

Alternative Option:

The Glashütte Original PanoMaticLunar, priced around £8,000, offers a similar asymmetrical design at a fraction of the price.


Honorable Mentions: Expand Your Collection

Rolex Submariner 124060: The Classic Diver

Estimated Price: Starting around £9,000
The timeless Submariner is durable, stylish, and perfect for collectors.


Omega Speedmaster Professional: The Moonwatch

Estimated Price: Around £5,000
The first watch on the moon, its heritage and robust build make it a must-have.


Patek Philippe Nautilus 5711: The Ultimate Luxury Sports Watch

Estimated Price: Starting at £90,000
The Nautilus is one of the most sought-after watches due to its exclusivity and iconic design.


TAG Heuer Monaco: The Racing Icon

Estimated Price: Starting at £5,000
Made famous by Steve McQueen, this bold square-cased watch is perfect for motorsport enthusiasts.


Vacheron Constantin Overseas: The Elegant All-Rounder

Estimated Price: Around £20,000
Combining sports-luxury aesthetics with high horology, this watch is as versatile as it is stylish.


Breitling Navitimer: The Pilot’s Favorite

Estimated Price: Around £4,000
Beloved by pilots and collectors, the Navitimer’s aviation heritage makes it a classic choice.


Final Thoughts: Start Your Watch Collection

A dream watch collection is more than just a set of timepieces—it’s a reflection of your style and passion for craftsmanship. Whether it’s the versatility of the Rolex Daytona, the brilliance of the IWC Perpetual Calendar, or the elegance of the Lange 1, there’s a perfect piece for everyone.

Luxury doesn’t have to be unattainable. Start with watches that resonate with you and build your collection step by step. Who knows? One day, your dream watches might be on your wrist.